The Hebrew month of Av is traditionally regarded as the most tragic in the Jewish calendar. On the first day of this month, Aaron (the first High Priest of Israel) died (Num. 33:38), which was regarded as a prophetic omen of the future destruction of both of the Temples on the Ninth of Av. Parashat Mattot-Masei is traditionally read near the new moon of the month of Av (which begins Sunday, July 23rd at sundown).
Since Rosh Chodesh Av marks the time of mourning for Zion, we humbly ask the LORD to help us prepare for the coming time of teshuvah:
יְהִי רָצוֹן מִלְּפָנֵיךָ יהוה אֱלהֵינוּ וֵאלהֵי אֲבוֹתֵינוּ
שֶׁתְּחַדֵּשׁ עָלֵינוּ חדֶשׁ טוֹב בַּאֲדנֵינוּ יֵשׁוּעַ הַמָּשִׁיחַ אָמֵן
ye·hi · ra·tzon · mil·fa·ne·kha · Adonai · E·lo·hei·nu · ve·lo·hei · a·vo·tei·nu
she·te·cha·desh · a·lei·nu · cho·desh · tov, ba'a·do·nei·nu · Ye·shu·a · ha·ma·shi·ach · a·men
"May it be Your will, LORD our God and God of our fathers,
that you renew for us a good month in our Lord Yeshua the Messiah. Amen."
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